What's mkay world?

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It’s your world, reflected back to you.

We all understand that the apps, videos, and “content” we consume everyday have come to dominate our culture. But sometimes we don’t stop to feel what they actually do to us as people.

The goal of mkay world is to use these same forms of new media to hold them to a higher standard. To demonstrate through criticism, prototypes, and collaborations how the outrageous power of new technology can make us more creative and connected, rather than more atomized and exhausted.

Who am I?

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I grew up in DIY music scenes, and never outgrew them.

I've carried those DIY values with me ever since, splitting my time between the music world and the tech that shapes the culture it lives in. That’s included building a crowd-sourced record label, leading a big tech innovation lab, growing culture-tech startups, and now creating this new media platform.

My video essay work explores where technology and culture collide, with recent videos reaching hundreds of thousands of viewers and sparking daily conversations with real people reconsidering their relationship with technology.

How can we work together?

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Most days, I'm making mkay world: writing essays, filming videos, conducting interviews, reviewing products.

I also take on a handful of consulting and advisory engagements each year with founders and teams building in this space. Engagements often focus on product strategy, content strategy, or brand and editorial positioning, but it can really cover anything where my point of view can be useful.

The throughline is the same as the rest of mkay world: helping good people with tech/media projects that respect the humans on the other end.

If you're working on something like that, I'd love to hear about it.

Recent Work

Instagram Mini Essays

A video essay series exploring how technology can make us more human instead of less. It's become a space for people to rethink their relationship with technology and imagine what better alternatives could look like.

600K+ views

Shelfy App

A social app built around the question: what if we connected over what we actually care about instead of letting algorithms decide? Shelfy lets people share their interests like books on a shelf as a starting point for real connection rather than endless scrolling.

Shelfy Editorial worked with writers from GQ, WSJ, and elsewhere to reach tens of thousands of readers

Celly App

A wedding connection game born from a simple critique: social media has drained the meaning out of how we celebrate together. Celly helps wedding guests build genuine community through structured play, turning a room full of strangers into people who actually know each other.

150K+ views · Significant early interest

Who are you?

Hello, welcome, thanks for being here. Whether you stumbled across this site after one of my videos, or are looking for a collaborator, I'm happy we connected.

Looking for a partner? Drop me a line.

Have an idea for a video or a product you want to see me create, or just want to chat about authen-tech? I read my DMs.